This course concludes with a look at advertising and the culture of
consumerism. You will have the opportunity to choose a product or
service and highlight how you have seen it being advertising. Remember
that the assignment is about advertising (the practice or business) not
advertisement (a single ad).
CookMyProjectResources: Week 5 readings, videos, and PowerPoint lectures.
Prepare one 15- to 20-slide Microsoft® PowerPoint® presentation
including both Parts 1 and 2 of this assignment in which you investigate
the role of advertising in a culture of consumerism.
Each slide should have 3 to 4 bullets of text which are a high-level
overview of what’s included in your speaker notes. Please explain the
bullet points in the speaker’s notes section of your PowerPoint.
I strongly recommend using the assignment below as the outline of your presentation.
Part 1: Be sure to discuss the following questions (These are general answers not related to or to be applied to Part 2):
Who determines ethical standards for advertising? Name three general,
national organizations with regulatory power or professional influence.
Name several ways advertising has broadly affected the whole of American culture and mass behavior for both for good and bad.
What are at least three key persuasive techniques used in consumer
advertising as found in our curriculum (do not consult the internet).
Many are the same as propaganda techniques. Illustrate with specific
examples, explaining how each technique works.
Discuss at least three critical issues that may arise in each of the following areas (consider pro’s and con’s):
Children and advertising
Advertising in schools
Health and advertising
Choose one product or service from these categories:
Personal care products
Research the Internet to analyze how that product or service has been advertised.
Insert into your PowerPoint presentation an executable video link to
one commercial (YouTube or other online video of a TV commercial) from
the category you have chosen. that strikes you as particularly creative
and appealing. An executable link means that when the PowerPoint slide
show is in the slide show mode, your instructor can click on your link
and launch the video. Links placed in the speaker notes section of a
slide will not launch. No collections, compilations, infomercials,
public service announcements, foreign commercials, print ads, or display
ads. The questions in Part 1 are unrelated to this analysis of your
Analyze your commercial in these ways:
What persuasive elements of your chosen commercial are unusual?
What is the target group of the commercial? How do you know?
How does the commercial appeal to consumers?
Why do you believe this commercial to be effective in brand name recognition?
How are ethical standards met (or pushed to their limits)?
Illustrate your findings with specific examples.
List any references on the last slide.
Format your PowerPoint consistent with APA formatting guidelines. Check spelling and punctuation
Let’s block ads! (Why?)