Assignment 1 Essay 50% 2,500 words Question: How do ethical regulations and legal provisions compel professional communicators to consider the public interest? Advice and Guidance…


50% 2,500 words

How do ethical regulations and legal provisions compel

communicators to consider the public interest?

and Guidance

• You
should refer to at least one case study in your answer and refer to
topics covered up to the due date of this assignment, without needing
to mention topic material that does not relate to your study.

• The
idea is to select the material that relates to your chosen case

and not to refer to all topics for no benefit to your analysis.

• Please
answer the question without the use of long, generalised and/or
unsupported comment at the introduction. This is NOT demonstrating
scholarly research. Avoid statements such as “The media faces many
challenges in today’s modern world.” Be precise and specific.

• Professional
communication principles apply, i.e. get to the point as concisely
and clearly as possible. The reader should be clear about the point
before they reach the end of the first page. This will be easier if

up with the Topic content and readings, and

the assignment early, recognising that it does require
research of scholarly and media material.

careful not to use unacknowledged material from a previous assignment
in this unit, or from the internet, as this will be detected (even if
words are changed) by Turnitin and/or manual checking of references
by marker(s). We are obligated by policy to report any suspected
plagiarism and/or collusion.

• Please
avoid leaving either assignment until the last minute. If you have
doubts about your ability to devote the required time to the 50%
assignments, and the reading/topic study required for their
successful completion, it is advisable to consider deferring
enrolment in the unit.

Content and Format

• Word
count does not include reference list or in text references.

is essential that you follow Harvard Referencing Guide (available
via Deakin Sync/Study or the Finding Academic and Scholarly Sources
module in the Assessments folder in “Resources”.

• Format
– at least 12pt font,1.5 or double line spacing, page numbers

as Additional Language students can obtain assignment advice and
support from the Language and Learning Advisors at DSA.

to readings supplied in E-Readings and also conduct your own research
to support your argument.


can select your own case study, relevant to your area of
communication practice (i.e. journalism, PR, advertising)

students have written about, for e.g.

affair trial and journalism relating to a crime reporting case study
or studies(1-2),

regulations and truth in advertising,

ethics and public interest–whether the law helps or is PR

country case study (e.g. India, Philippines) and how the media was
supported or constrained by the law and/or local ethical code of
practice (for students who are based outside of Australia and wish
to focus on their own legal context, you should refer to
international ethical provisions as well as those in your country).

can either agree or disagree with the question, but support your
position with your selected example (s) and secondary material
(readings). Random Google search findings are ok for the early part
of your research but should develop from there, in to selecting
material that complements your clear use of UNIT READINGS.

is not a scholarly research source. It does provide leads to such
sources at the Reference List on most entries.

is no set number of references required and no need to list items
that you haven’t referred to in your essay.

you are confused by the assignment question, please ask for
clarification early so that the best support/advice can be provided
for you.

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