Assessment 3 1750 words try to add at least 3 screenshots Include citation in-text Reference in APA 6th ed. style (minimum 5 textbooks or academic…

Assessment
3

1750
words

try
to add at least 3 screenshots

Include
citation in-text

Reference
in APA 6th ed. style (minimum 5 textbooks or academic journals)

  (Only
sources from English speaker countries) 

  Thank
you!  

 I’m
adding below extra resources from the module that might be helpful.

Mango
Research (2016). Big
Data Marketing [Video
file]. Retrieved from https://www.youtube.com/watch?v=XjmldAL9RQs

Big
Data — yet another buzz word. But what is it? This video has big
data explained in simple terms. Big Data is simply our ability to
take massive amounts of data and derive a narrative from it. As you
watch, consider how your data is used in marketing by others.

Comparing
keywords, topics and niches

The
best way to use Big Data is to work within tools specially designed
for this purpose.  For this topic we are using Google Trends. 
It is best to be aware that this is a valuable tool in 2019, but
other tools may be more prominent in the future, so researching the
best tools for the work is also an important entrepreneurial task.

Essential
Resources:

Massola,
J. (2007). ‘Don’t
Be Evil’ a Struggle for Google [online]. Eureka
Street, Vol. 17, No. 17,
7-9. Retrieved
from https://search-informit-com-au.ezproxy.laureate.net.au/documentSummary;dn=757075661939428

This
article discusses the rise of Google and data collection from people
worldwide and their slogan ‘Don’t be evil’. As you read,
consider how big data is being used now and the ethical implications
for you as an entrepreneur.

Artun,
O., & Levin, D. (2015). Predictive
marketing: Easy ways every marketer can use customer analytics and
big data.
Retrieved
from https://ebookcentral-proquest-com.ezproxy.laureate.net.au/lib/think/detail.action?docID=2130996

Read
Part 1, A
complete predictive marketing primer,
pp. 1-74. This section outlines how big data is used to predict what
consumers will purchase. Read and consider methods you will use in
your own venture.

Dodson,
I. (2016). The
digital marketing playbook: The definitive guide to creating
strategic,
targeted, and measurable online campaigns. Retrieved
from https://ebookcentral-proquest-com.ezproxy.laureate.net.au/lib/think/detail.action?docID=4497500

Read
Chapter 9 Analytics,
pp. 287-330. What is the story behind the statistics? This chapter
uncovers the mystery of analytics to discover what is really
happening on web pages. Read with your own future website in mind.

Smith,
C. (2016). Conversion
code: Capture internet leads, schedule quality appointments,
close more sales. Retrieved
from https://ebookcentral-proquest-com.ezproxy.laureate.net.au/lib/think/detail.action?docID=4405839

Read
the bonus section, Checking
the Analytics and Metrics that actually matter.
This section provides an insight into how to ensure you are getting
return on investment on digital marketing campaigns by checking the
right analytics. This section will help you in your early and later
campaigns to get your own venture growing faster but not spending
money unnecessarily.

Randazzo,
G. (2014). Developing
successful marketing strategies.
Business Expert Press. Retrieved
from https://ebookcentral-proquest-com.ezproxy.laureate.net.au/lib/think/reader.action?docID=1683379&ppg=80

Read
Chapter 9, Promotion. This chapter is a good overview of promotion
and its place in establishing the marketing mix. As you read consider
if you are formulating a logical marketing plan for your own venture.

Fleming,
N. (2015). Evergreen :
Cultivate the Enduring Customer Loyalty That Keeps Your Business
Thriving.
New York: AMACOM. Retrieved
from http://search.ebscohost.com.ezproxy.laureate.net.au/login.aspx?direct=true&db=nlebk&AN=795576&site=ehost-live

Read
Chapter 7, Getting loyalty programs right. This chapter debunks myths
about loyalty programs and covers approaches designing, developing
and refining a customer loyalty program. As you read, decide what
could be in your marketing mix for the retain/refer component on your
customers journey.

Barry,
J. (2015). Social
Content Marketing for Entrepreneurs.
Business Expert Press. Retrieved
from https://ebookcentral-proquest-com.ezproxy.laureate.net.au/lib/think/reader.action?docID=1911680&ppg=34

Read
Chapters 1-3 Getting
audiences to T-A-L-K.
This book is useful to for entrepreneurs as it provides example of
how to manage social content marketing by yourself and provides many
tools. Use the book to commence your own campaigns.

Larter,
L. (2016). Pilot
to profit : Navigating modern entrepreneurship to build your business
using online marketing, social media, content marketing and sales.
Retrieved
from https://ebookcentral-proquest-com.ezproxy.laureate.net.au/lib/think/reader.action?docID=5527124&ppg=62

Read
Chapter 5, Your
content is your credibility.
This chapter covers the content marketing plan and how to write the
content including keywords, word count and many helpful tips to
successfully do the work yourself.
Let’s block ads! (Why?)

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