Assessment Details and Submission GuidelinesTrimester T3 2019Unit Code HI6006Unit Title…

Assessment Details and Submission GuidelinesTrimester T3 2019Unit Code HI6006Unit Title Competitive StrategyAssessment Type Individual AssignmentAssessment Title Essay – Key Strategy Development ToolsPurpose of theassessment (with…

Assessment Details and Submission GuidelinesTrimester T3 2019Unit Code HI6006Unit Title Competitive StrategyAssessment Type Individual AssignmentAssessment Title Essay – Key Strategy Development ToolsPurpose of theassessment (with ULO Mapping) Students are required to write a Comprehensive discussion of any three of the strategy models, with practical application to current business examplesWeight 15% of the total assessmentsTotal Marks 15Word limit Not more than 1500 wordsDue Date Week 5 [Late submission penalties accrue at the rate of -10% per day]Submission Guidelines • All work must be submitted on Blackboard by the due date along with a completedAssignment Cover Page.• The assignment must be in MS Word format, 1.5 spacing, 12-pt Arial font and 2 cmmargins on all four sides of your page with appropriate section headings and page numbers.• Reference sources must be cited in the text of the report, and listed appropriatelyat the end in a reference list using Harvard referencing style.Page 2 of 3Assignment 1 SpecificationsPurpose:This assignment aims at ensuring that students have familiarised themselves with the foundationalstrategy development models and are able to relate them to current practical business examples..DetailsWrite an essay explaining what the main strategy development tools are and how they are used in business. Your essay must contain a comprehensive discussion of 3 of the following: PESTEL, Five Forces, Resource-Based View, PROFIT, Input/Output, SWOT Analysis (you may include Cross Impact Analysis), Generic Strategies, Ansoff, Ghemawat, with reference to academic journals and practical examples from industry.In this essay, sub-headings are permitted.Be sure to use paragraphing.Be sure to reference your sources in-text and provide a list of references at the end, all in Harvard style. Students are reminded of the importance of correctness and accuracy of referencing. Plagiarism is a breach of academic integrity and may result in a grade of ZERO and a report of Academic Misconduct.Your final submission is due Friday of week 5 at midnight.Assignment StructureOne page for your explanation of each model, including the example.Thus, a half page introduction, then 3 pages for the explanation of the 3 models, plus a half pageconclusion.Add a cover page at the front.Add a Reference List at the end.Page 3 of 3Marking RubricExcellent3 Good2 Satisfactory1 Unsatisfactory0Strategy Model 1Max 3 marks The model is well-understood andcomprehensivelyexplained The model isunderstood andexplained The model issomewhatunderstood and anattempt has beenmade to explain it The modelappears to be misunderstood andthe attempt toexplain it isincorrectStrategy Model 2Max 3 marks The model is well-understood andcomprehensivelyexplained The model isunderstood andexplained The model issomewhatunderstood and anattempt has beenmade to explain it The modelappears to be misunderstood andthe attempt toexplain it isincorrectStrategy Model 3Max 3 marks The model is well-understood andcomprehensivelyexplained The model isunderstood andexplained The model issomewhatunderstood and anattempt has beenmade to explain it The modelappears to be misunderstood andthe attempt toexplain it isincorrectIntroduction andConclusionMax 3 marks Well-written – clearand concise Well-written An original attemptwas made Unclear or missingAcademicReferencing andPractical ExamplesMax 3 marks Referencing is correctand complete in allrespects. Examples arecurrent, relevant, well-applied. Referencing ismostly correct andcomplete.Examples aremostly current,relevant, applied Referencing issomewhat correctthough possiblyincomplete, withsome errors inreference style.Examples aresomewhat current,relevant, applied Referencing is notcorrect, somewhatincomplete.Examples are notcurrent, or notrelevant, orincorrectly appliedTotal15 marks Comments Mark Awarded Let’s block ads! (Why?)

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