Share the business name
Share the business name you will choose for the assignment.
2. As mentioned in the file, “The
type of organization that should be identified for the study is one
that is relatively new, innovative in how they operate and have most
likely been established in the last five years. No students will be
allowed to examine the same business”
TC of this point.
Assessment 1Business Model DeconstructionTask Description:To be completed individually, you are required to prepare a business report that deconstructs anorganisation’s business model and identifies the critical success factors that make the businesssustainable. To undertake this analysis, you will need to explore different business models,including those that are frequently seen to achieve sustainable success and high levels ofprofitability. Your analysis will demonstrate your critical thinking skills and your ability toprofessionally articulate your findings.Before commencing, you must seek your lecturer’s approval to undertake an analysis of thebusiness you have chosen. The type of organisation that should be identified for study is one thatis relatively new, innovative in how they operate, and have most likely been established in thelast five years. No students will be allowed to examine the same business.While the assignment is an individual one, you are encouraged to discuss with your colleaguesthe variety of business models that have become popular and why you think they have beensuccessful.To achieve a result that meets your study objectives, please ensure the business reportaddresses each of the assessment criteria detailed below and which is elaborated in the markingrubric.Length: 1500-wordsFormat: Business ReportReference Format: American Psychological Association (APA)Assessment Due Date:Week 4 Friday (30 Mar 2018) 12:00 pm AESTSubmission Instructions:Please submit via Turnitin in MoodleReturn Date to Students:Vacation Week Friday (13 Apr 2018)Results and marking comments will be available through Feedback Studio. Please click on theblue pencil to access the feedback.Weighting:30%Assessment Criteria:1. Provide a succinct description of the business, the industry in which it operates, the marketor markets it serves, and the products and services it provides (10%)2. Describe the business model canvas of the selected business using the nine building blocks(20%)3. Explain the key relationships that exist across the nine building blocks (20%)4. Identify and discuss the critical success factors the business has to get right to achievesustainable success (20%)5. Evaluate what will contribute to downside risk (10%)6. Discuss the changes you would make to the business model if this was your business (20%)Learning Outcomes Assessed: Define and apply key concepts of innovation in commercial, digital, service, and socialcontexts Demonstrate an understanding of and apply the stages of the innovation process, includinglearn how to forecast the success and market diffusion of your innovation using businessmodel design logic Identify and discuss the technical, financial and organisational constraints to innovation inmarkets that occur in real-life through the use of teamwork and brainstorming.Graduate Attributes: Knowledge Communication Cognitive, technical and creative skills Research Self-management Leadership
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