Assignment For your Business Report assignment, you are required to collect primary research data through the use of an online survey. The target demographic for…

Assignment

For
your Business Report assignment, you are required to collect primary
research data through the use of an online survey. The target
demographic for your survey are your classmates; however, I will
extend your participant pool by circulating your survey among four
sections of this course.

Due
to our shift to online learning and the need for ‘social distancing’,
some of your previously identified research activities/sources (eg.
consultation with faculty/staff, observations conducted on campus,
etc. ) will no longer be available to you. This means you will need
to refocus your primary
research to
capitalize on the information you can gather from peers (eg.
awareness of issue, behaviours, attitudes, preferences, etc.). This
also means that you will rely more heavily on your secondary research
sources.

For
your online survey, you will be using the Typeform survey platform. I
have selected this tool because of its friendly user interface and
ease of design.  Please view the following short introductory
video:

[embedded content]

Please
note that the basic (free) version of Typeform does not support
multiple collaborators to design the survey. This means that you will
need to use a shared document (One Drive or Google Docs) as you
compose and compile your questions. Then, one person will need to
sign up for the free tool and input the questions to the online
survey. This also means that all responses will come back to the
person who signed up for the free software and created the survey.
However, results can be shared with group members as they come in.

Survey
Design

For
this survey, create 5-10
questions that
are designed to give you useable data. Think carefully about the
kinds of data that will inform your potential solutions and
ultimately will help to answer your central research question. Also,
consult the Student Sample Report for a survey example.

Review
the following Typeform tutorials which will help you in your overall
survey design and the design of your individual questions:

 Survey
Design 101 (Links
to an external site.)

 Survey
Questions (Links
to an external site.)

To
sign up for the software, you can use the following link:

 Typeform:
Free online survey tool (Links
to an external site.)

Additional
information you will need to ensure your free survey is ‘public’:

How
to ensure your free survey is ‘public’ (Links
to an external site.)

How
to upload your survey to the assignment dropbox

1.
Select ‘Share’ from the Typeform menu bar

2.
Select ‘Copy’ (green button beside your survey url)

3.
Paste the url into the assignment dropbox. The assignment dropbox
will only accept url submissions.

Rubric

Online
Survey

Online
Survey

Criteria

Ratings

Pts

This
criterion is linked to a learning outcomeSurvey design
Survey
questions are clearly relevant to the central research question;
survey results will provide evidence of the problem being
addressed and/or inform potential recommendations

5.0 pts

This
criterion is linked to a learning outcomeQuestion design
Closed
questions are designed to provide relevant numerical data which
can be represented with charts and graphs; open-ended questions
are designed to capture classmates’ opinions, experiences and
beliefs

10.0 pts

This
criterion is linked to a learning outcomeWriting style
Questions
and answer choices are free of grammar, punctuation and spelling
errors; multiple choice answers are written in parallel form
(same grammatical structure)

10.0 pts

Total
points: 25.0

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