Case Studies Work & Careers
4/3/2018 Case study: Pepsihttps://www.ft.com/content/eabeacd4-e798-11df-8ade-00144feab49a 1/2Adrian Gostick and Chester Elton NOVEMBER 4, 2010The challenge:In 2006, Rajendra Gursahaney, the senior director of engineering at Pepsi Beverages Company,the bottling division of the drinks group, wanted to create a thinner, lighter and moreenvironmentally friendly plastic beverage bottle that would contain a small dose of nitrogen tomaintain firmness. The idea would either revolutionise the bottling industry or cost hiscompany millions of dollars in delays.
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