August 14, 2019

Luxury Car Brands | Do My Homework

Actual product or Secondary service Mercedes Benz has adopted a brand strategy in terms of actual products that have enabled it to remain a competitor in the market. For instance, between 2003 and 2009, the Company produced several sports cars with McLaren Cars. The Mercedes-Benz SLR McLaren has a carbon fibre body encompassed by a 5.4 litre V8 supercharged engine. Over the years, the Company has continued to produce cars like the McLaren F1 look-alike that saves the buyer an amount of $ 1 million or so (George 2010). Other products produced by the company that enable consumers save money are the Ferrari, a Mercedes SL55AMG hot sedan, a Porsche, a Bentley Continental and the Maserati Quattroporte all of which are more affordable at $250,000 to $500,000 price range. The car nomenclature has been part of the Company’s marketing strategy in terms of its brand aimed at gaining grounds in the market. This has seen different products produced by the company being grouped alphabetically. For instance the C model illustrated that the car was characterized with a cabriolet body style. The brand in D signified that the product produced was a diesel motor (Smith 2007). The Mercedes with an E […]