1, According to the article “Adam Smith and Consumerism’s Role in Happiness”, how would Adam Smith define “happiness”? How, according to Adam Smith, would a person be able to achieve happiness?
2, If you were a senior manager responsible for marketing campaigns for Coke Cola, what are the primary challenges that you would face in creating the association of happiness and the products of Coke Cola?
3, Since this is a class on sociology, could you explain how happiness is related to consumerism from a sociological perspective? Be clear about what makes your perspective a “sociological” one, as opposed to psychological or philosophical.
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