19LLP008Welcome back!CPWeek 7PL Namee-mail: [email protected]1.04.12.10.12.ProjectEnds16.12.Team Report(40%)4000 words13.01.IndividualEssay (55%)15.01.Peer Evaluation(5%)Idea development, prototyping,evaluation presenting and reporting.CP TimelineTip: Combine research findingsand notes from your sessions tocreate a shared documentTeam report✓ Deadline: Monday 16.12.2019 at 3:00pm✓ Length: 4000 words (excluding references and appendices); 10% overor under the word count is fine. Do not go significantly below or above.✓ Structure: Each report is unique, but expected to be well structuredand written (see next slide).✓ Submission: One member of your team submits the report via Learnonline via Learn page before the deadline. Any questions regarding theprocess of submission should be addressed to Ben Kingscott([email protected])Team report➢ Cover page with project title and teamnames➢ Table of contents (incl. figures andtables)➢ Short executive summary➢ Introduction and background➢ Summary of the brief and how youapproached it➢ Literature review, research activity andfindings➢ Concept and value proposition➢ Recommendations and next steps➢ References➢ AppendixGeneral structureImage©[email protected] team report is an evidence-based project report➢ You all sit in the same boat: everyoneneeds to contribute!➢ Set up shared document (e.g. googledocs etc)➢ Use shared to-do-list (e.g. trello etc)➢ Divide content sections and pickmembers to work on them (e.g. intro,research, images, summary, referencesetc)➢ Consider lead author(s) allowed to chasepeople for contributions➢ Strict adherence to agreed deadlines➢ Review jointly and agree before yousubmit➢ Use the essay check-sheet tool cardCo-authoringImage©[email protected] Quality checkYour report will be ready by key decision makers in the organisationIdeas → prototyping → presenting → reportingA viable process1. Develop and document an idea (e.g. by usingthe idea specification template)2. Assess the level of fit between user needsand value proposition by using the ValueProposition Canvas (VPC)3. Embed the VPC into the organisational valuecreation context by using the Business ModelCanvas (BMC)And what about GTM?4. Develop a Marketing plan and Go-To-Market Strategy(e.g. using Ansoff Matrix or Kottler’s 4P framework; seeonline lectures Marketing and GTM)5. Develop a longer term business strategy (e.g. by usingBlue Ocean Strategy or the Five Forces Framework)➢ Bring is all to together in a concise, evidencebacked, easy to read report that visualises yourconcept well.➢ It may be easier to collect initial content for thereport in a first presentation before you write upyour report.And what about GTM?4Ps of MarketingCP tools to considerIdea SpecificationIdea SpecificationValue Proposition CanvasValue Proposition CanvasBusiness Model CanvasBusiness Model CanvasBlue Ocean StrategyBlue Ocean StrategyFive ForcesFive ForcesAnsoff MatrixAn Ansoff Matrix soff MatrixOnline lecturesPrototyping lecturesSource: http://cpree.uw.edu/what-is-reflection/Marketing and GTM lecturesSource: http://cpree.uw.edu/what-is-reflection/Thank you!
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