Innovation and sustainability assessment

Innovation and sustainability assessment 1 CookMyProjectYou are required to write a 2000-word report for a novel value proposition within an existing business or organisation. You…

Innovation and
sustainability assessment 1

CookMyProjectYou
are required to write a 2000-word report for a novel value
proposition within an existing business or organisation. You must use
appropriate headings to structure the body of the report.

Your
report must demonstrate:

Logical
and persuasive articulation of: the problem to be solved; problem
insight; a portfolio of generated solution concepts; solution
selection analysis; novel value proposition; targeted customers;
competitive advantage and strategic fit (this includes elements 1 to
4 in the disciplined entrepreneurship canvas by Aulet (2017, p.
xviii) and all elements in the value proposition canvas by
Osterwalder, Pigneur, Bernarda, and Smith (2014, pp. 8-9)).

Logical
and persuasive assessment of critical assumptions and uncertainties
related to: customer desirability; technical feasibility; and
financial viability.

Logical
and persuasive argumentation for the selection of the innovation
tools and techniques used to support the report findings and
recommendations.

Minimum
five (5) tools and techniques must be applied from the provided list
of tools and techniques.

Logical
and persuasive application of the selected innovation tools and
techniques used to support the report findings and recommendations.
Minimum five (5) tools and techniques must be applied from the
provided list of tools and techniques.

Candid
and critical self-reflection about assessment 1 tasks including: a
reflection on the development of personal innovation capabilities
and practices; identification of own personal strengths and
weaknesses; supported with suggestions for self-improvement.

Clear
flow of thought throughout the report with: a convincing executive
summary; clear and succinct purpose described in the introduction;
relevant structure and content within the body of the report; and a
clear and succinct conclusion.

Critical
review skills and integration of relevant academic and professional
literature. A minimum of ten (10) academic and professional
references must be used.

Appropriate
in-text referencing and reference list. Adherence to CQUniversity
APA reference style.

Clarity
of expression, grammar and spelling. Appropriate report format with
good use of bullet points, illustrations and figures. Within ±10%
of the word limit for report, excluding references and appendices:
2000 words.

Select
a business or organisation impacted by the advances of a technology
and/or sustainability trend which drives industry innovation.

Business
such as, but not limited to:

CommBank
(banking)

Alipay
(online payment platform)

Uber
(transport)

Maersk
(international shipping)

McDonalds
(fast food restaurant)

Volvo
Cars (automobiles)

Lego
(toys)

IKEA
(furniture)

Toll
(transport)

Qantas
(airline)

Procter
& Gamble (consumer goods)

Cochlear
(electronics – hearing implant)

Danfoss
(industrial products)

Boeing
(aeroplanes)

Woolworths
(supermarket)

Government,
not-for-profit, such as but not limited to:

University
(education)

Healthcare
services (health)

Ozcare
(home care)

AusAID
(aid)

Red
Cross (aid)

A
business or organisation that you are or have been employed at and
therefore know well. It is important that no confidential
information is included in the submitted report.

If
in doubt about the selection of your business and organisation you
must consult your local lecturer.

Select
a technology and/or sustainability trend driving industry innovation
to inspire development of a novel value proposition.

Technology
trends such as, but not limited to (Manyika et al., 2013):

Artificial
intelligence (Davenport & Ronanki, 2018; Iansiti & Lakhani,
2020; McKinsey Global Institute, 2018)

Robots
(Tilley, 2017)

Smart-connected-products
(Porter & Heppelmann, 2014, 2015)

Blockchain
(Carson, Giulio Romanelli, Walsh, & Zhumaev, 2018; Iansiti &
Lakhani, 2017)

Augmented,
mixed and virtual reality (Porter & Heppelmann, 2017)

Big
data (Hagiu, A & Wright, 2020)

Connectivity
(Grijink et al., 2020)

Health-care
(Pearl & Madvig, 2020)

Sustainability
trends supporting United Nations sustainable development goals
(Brackley & York, 2019; United Nations, 2015; United Nations,
2019):

No
poverty

Zero
hunger

Good
health and well-being

Quality
education

Gender
equality

Clean
water and sanitation

Affordable
clean energy

Decent
work and economic growth

industry,
innovation and infrastructure

Reduced
inequalities

Sustainable
cities and communities

Responsible
consumption and production

Climate
action

Life
below water

Life
on land

Peace,
justice and institutions

Partnership
for the goals

Your
selected innovation trend must be important to the selected business
or organisation as that makes the innovation proposition and
proposals important to its senior executives and stakeholders, the
report interesting to read and your report writing exciting.

What
do the assessment 1 terms mean?

Answer:

The
problem to be solved –
describe what the targeted problem or opportunity is.

Problem
insight –
what is your key insight about the targeted problem or opportunity?

Portfolio
of generated solution concepts –
you identified more than one idea/concept – what were they?

Solution
selection analysis –
out of all the ideas and solution concepts – what solution concept
have you chosen to focus on and why?

Value
proposition and benefits –
what is the product or service and what are the benefits to the
targeted customer segment?

Targeted
customers –
what is the targeted market segment? – what is the customer
profile?

Competitive
advantage –
what core capabilities are you better at when compared to
competitors? What are the unique benefits your proposal will deliver
to your customers?

Strategic
fit –
is the proposal compatible with the parent organisation?

Uncertainty
related to customer desirability, technical feasibility and
financial viability – 
what are the assumptions and the uncertainties to be dealt with?

How
do I select the best value proposition idea?

Question:

How
do we select the best value proposition idea for assessment 1?

Answer:

The
value proposition canvas and business model canvas are good to get an
understanding the implications of a particular idea. It is also
possible to compare different ideas using these two canvases.

However,
innovation teams tend to use a lot of different 2×2 matrices with two
different dimensions depending on the innovation challenge at hand.

A
first stab at comparing business ideas can for example be done by
looking at dimensions such as:

Future
business potential (is there a chance of a big market?)

Initial
investment required (can it have a staged investment approach?)

Uncertainty
related to customer desirability; technical feasibility; and
financial viability (links directly to the assessment task)

Does
the parent organisation have the core capabilities to pursue the
idea?

This
is by no means a finite list, but for the assessment 1, I think these
are good questions to ask.

How
do I document usage of minimum five (5) innovation tools and
techniques?

Question

I
have been asked about how to document the assessment usage of
innovation tools and techniques. In the body of your report you can
include sections addressing each of the assessment criteria 3 and 4
using appropriate headings.

Logical
and persuasive argumentation for the selection of the innovation
tools and techniques used to support the report findings and
recommendations. Minimum five (5) tools and techniques must be
applied from the provided list of tools and techniques.

Logical
and persuasive application of the selected innovation tools and
techniques used to support the report findings and recommendations.
Minimum five (5) tools and techniques must be applied from the
provided list of tools and techniques.

Answer

Important
findings should be illustrated in the body of the report. However, I
strongly recommend that you include your application of the
innovation tools and techniques.

Assessment
1 and 2 – Short report format

Your
report should be presented in short report format, and incorporate
the structure outlined below. Use headings and sub-headings as
appropriate. The assessment short report writing requirements are
provided below.

Your
short report must contain the following:

Title
Page

Executive
Summary

Table
of Contents

Introduction

Body/
Discussion (in this section you must use headings that are
appropriate for the assessment)

Conclusion/Recommendations

References

Appendices 

Title
Page

The
title page must contain the following information:

Report
title.

Unit
number and name: MGMT20132 Innovation and Sustainable Business
Development

Assessment
number.

Student
name and student ID.

If
applicable, the granted extension request.

Executive
Summary

The
executive summary is intended for the busy executive needing an
overview of the short report. The executive summary is expected to
contain summary statements key/important elements of the report such
as of the focus of the report, findings, discussion, conclusion and
in some cases recommendations.

Table
of contents

The
table of contents is used to show the reader where parts of the
report can be found. It is up to you to decide on the level of detail
in the table of contents.

Introduction

The
introduction provides the purpose and scope of the report. In this
case the subheadings of Background, Aim and Scope may be used.

Discussion

The
body/discussion includes the findings, analysis, discussion in which
the material is analysed and interpreted. This is the core of the
report. Use appropriate headings and sub-headings.

Conclusion

The
important conclusions justifiable reached as a result of the work
should be stated in this section.

Key
recommendations should be included in the conclusion.

References

Your
report must include in-text referencing and a correctly cited list of
references ordered alphabetically by surname of first author, in
accordance with the APA referencing style.

Note
that references are usually not sited in the executive summary,
introduction and conclusion. These are used in the main body of the
text.

Appendices

Here
you include material that is important to the report, but to
comprehensive to include in the body/discussion of the report.

This
is where you want to insert your innovation tool and technique usage.

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