Marketing System and Community Engagement

Marketing System and Community Engagement Referencing Styles : Harvard | Pages : 14 Each student is required to develop an applied project. This assessment covers…

Marketing System and Community Engagement

Referencing Styles :
Harvard | Pages :
14

Each student is required to develop an
applied project. This assessment covers the key concepts of marketing
system and community/brand engagement and is based on a study of the
Milo Cricket program (No information about the program is given and all
research needs to be done by the student). Step 1: Literature review:
There should be a brief but insightful literature review on marketing
system and community engagement. The literature review reflects a strong
platform to be examined throughout the report. A good literature review
considers the contemporary theories which are practiced in local and
international marketing strategies. Step 2: Writing case on Milo cricket
applying event sequencing map: There is ample secondary data available
to draw upon for an effective case on Milo cricket program. This program
is already claimed as one of the most successful community engagement
programs in Australia. A secondary data search will enable students to
capture many events which should be recorded in event sequencing map in
three categories mentioned in three different boxes below. In order to
describe the case, events should be captured by time, so that themes can
be generated. In the description box, a brief explanation is needed to
describe each event. In the last box (those relevant to marketing
systems and community engagement theories) one or more theories should
be mentioned. Step 3: Constructing theoretical framework in Popplet:
After designing the event sequencing map, a theoretical framework should
be developed. The theoretical framework is different from event
sequencing map because the events are linked to particular marketing
system and community engagement theories. These theories should be
organized from box three (relevant to marketing systems and community
engagement theories) in the event sequencing map. The Popplet map has
two implications. Firstly, students should design it for report writing
and should be attached as an appendix in the report. Secondly, the
Popplet map is to be presented in class (the presentation format is
described later). Step 4: Explain and justify theoretical framework: In
this stage, students should explain the theoretical framework and its
implication in the business world. Students are expected to apply
marketing system and community engagement theories in order to justify
its relevance to current marketing practices. It is expected students
should be forward looking by suggesting why these theories are pivotal
to developing marketing strategies. It is also recommended that students
should develop a critical argument in-favor or against why the chosen
theories offer a stronger business platform to Nestle (the owner of the
Milo brand). We have added a document with further information about the
assignment (in the file named “Further description of Assessment 1”
along with major articles given by the lecturer to use as references.
However, outside references should be used such as the following videos:
[embedded content]
[embedded content]
https://www.youtube.com/watch?v=gQcxfCBb6L0 The Popplet map does not
count in the word count but the sequencing map does. The format and some
extra notes for this assignment are provided in the file Assignment 1 –
Part A. I have also added a draft of a sequencing map named “Event
sequencing map”,
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