MGMT316 – Small Business Management & Entrepreneurship

Group Name: WOW Sandwiches Assignment 2 Possible Points Earned Marks PRODUCT / SERVICE DESCRIPTION (5) Describe the products and/or services your business will produce, including…

Group Name: WOW
Sandwiches

Assignment
2

Possible Points

Earned Marks

PRODUCT
/ SERVICE DESCRIPTION (5)

Describe
the products and/or services your business will produce, including
how many products and/or services you plan to sell. Breakdown into
categories. Think different revenue
streams.

2.0

2

Explain
the product and/or service concept and what
makes them unique.

1.0

1

Discuss
how you plan to package and distribute your products and/or
services

1.0

0.5

Describe
after sales service and support strategies and plans

1.0

0.75

5.0

4.25

ANALYSIS
OF CURRENT MARKET SITUATION (20)

Provide
a comprehensive
analysis of the potential markets
for your product or service including your rationale for starting
this type of business.

6.0

4

Include
research
supporting why
you think the opportunity exists and why you are in a good
position to start this type of business. Primary and secondary
with support.

6.0

3

Include
a SWOT
(Strengths, Weaknesses, Opportunities and Threats) analysis
listing
and detailing your internal strengths and weaknesses and external
opportunities and threats.

8.0

3

20.0

10

COMPETITIVE
ANALYSIS (15)

Provide
a detailed discussion and analysis
of the competition.
This discussion and comparison are to include at least 5
competitors including direct and indirect competitors.

8.0

5

Competition
matrix

7.0

3.5

15.0

8.5

TARGET
MARKET AND SEGMENTATION METHODS (20)

Describe
in detail what methods you will use to segment
and define your target markets

6.0

2

A
description of your primary and secondary markets including a
profile
of your target customer in
each market. You must profile at least two
target
customer groups.

8.0

4

Explain
why you
chose the segment and target markets you did.

6.0

3

20.0

9

PRICING
STRATEGY (5)

What
will your pricing
strategy
be and what are your reasons
for choosing that strategy?

2.0

0.5

How
will you know if your pricing strategy is working?

1.0

1

How
does your pricing strategy compare to that of your competition?

2.0

1

5.0

2.5

PROMOTION
METHODS (20)

What
methods
of promotion
you will use and why?

4.0

3

Examples
of promotions advertising, and networking.

3.0

1.5

Year
One Marketing budget
on a spreadsheet listing your promotion methods, costs and
assumptions.

10.0

7

Indicate
the sources
of information
you used to obtain the costs of the various promotion items.
Therefore, Research and reference your costs.

3.0

1.5

20.0

13

LOCATION/DISTRIBUTION
(5)

Where
will you locate your business? (Be specific)

1.0

1

Will
you rent
or buy?
Will you need to renovate? What are the costs?

1.0

0.25

What
are the major reasons
you chose that particular location?

2.0

1

How
will you distribute
the products to your customers?

1.0

0.5

5.0

2.75

OVERALL
REPORT (10)

• Clear
headings and organization of the Report,

2.0

1.5

• Proper
use of the language including a complete lack of spelling and
grammatical errors,

3.0

0

• Professional
use of APA Referencing throughout the Report, and

2.0

0

• Language
used in the report is compelling to the reader to convey the
information contained within the Report. Used terminology learned
in the course.

3.0

0

10.0

1.5

TOTAL

100.0

51.5

Let’s block ads! (Why?)

Do you need any assistance with this question?
Send us your paper details now
We’ll find the best professional writer for you!

 



error: Content is protected !!