MN6003 Strategy Referencing Styles : Harvard | Pages : 15 Is a case study of browns Sports Wear case MN6003 Strategy: Choices and Change Individual…

MN6003 Strategy

Referencing Styles :
Harvard | Pages :
15

Is a case study of browns Sports Wear
case MN6003 Strategy: Choices and Change Individual Strategy Assignment
Briefing (20% of module mark) Due: 3pm on Monday 16th January 2017
(submit as Weblearn Personal Journal entry) Your Individual Strategy
assignment (e-portfolio 2) is a case study analysis of 1150 to 1500
words. You must analyse the Browns Sports Footwear case (case study is
on Weblearn and is 4 pages long) by applying appropriate strategy models
from the core module text book, ‘Exploring Strategy’ (e.g. PESTLE, Five
Forces, Strategic Grouping, Value Chain or Seven S, Porter’s generic
strategies or Bowman’s strategy clock). You must summarise the strategic
position of Browns using SWOT analysis and then make recommendations
for the future direction of the company using your analysis and the
Ansoff matrix. You should use tables or diagrams when you apply strategy
models and populate them with data from the case. However, it is not
sufficient to just apply models and produce diagrams or tables; you must
discuss the key findings from each model (there are lots of marks
available for the quality of your discussion). The information in tables
or diagrams or in the end reference section will not be included in the
word count. Your report should use full sentences and not bullet points
(except in diagrams or tables). You should reference your work using
the Harvard system and use relevant academic reading to develop and
support your work (at least three different academic sources). You do
not need to read beyond the case for information about Browns or the
sports footwear industry. You should stick to the case and limit your
reading to strategy text books and academic journal articles. You do not
need to describe the models in detail e.g. you don’t need to explain
what Porter means by ‘buyer power’; it will be clear from your analysis
that you understand this. Report structure Introduction: Brief
introduction to the assignment (50 to 100 words) Main body: Models, e.g.
PESTLE, Five Forces, Strategic Grouping, McKinsey Seven S or Value
Chain, Porter’s generic strategies or Bowman’s strategy clock and SWOT,
populated with your analysis from the case. Discussion (synthesis &
key insights) after applying each of the models. This should end with a
discussion of your SWOT analysis. (1000 to 1350 word plus diagrams or
tables) Recommendations: Recommendations for future strategic direction
based on discussion in the main body and insights from your Ansoff
matrix (100 to 200 words plus Ansoff matrix) Reference section: in
Harvard format. Only cite sources that are included in your assignment.
There must be at least 3 different academic sources including the core
text book. These should be cited in the main body as in-text references
and in your end reference list. Wikipedia and BusinessBalls.com are not
academic sources. Assessment Criteria: Individual Strategy assignment •
Demonstrates understanding of a wide range of strategy models and
ability to appropriately apply them using the information from the case
study. • Demonstrates understanding of the case study organisation and
depth of insight and synthesis from the analysis of each model and
analysis of the overall strategic position (synthesis of SWOT analysis).
• Recommendations are based on the earlier analysis and demonstrate
good understanding of Ansoff and the case. • Good evidence of academic
reading. Good use of Harvard referencing. • Report is well structured
and presented; arguments are coherent, logical and persuasive. Version:
17/09/16
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