solid campaigner of innovative collaborations

Discuss packaging, innovation, and design practices in San Pellegrino In terms of packaging, innovation, and design, San Pellegrino has become a solid campaigner of innovative…

Discuss packaging, innovation, and design practices in San Pellegrino

In terms of packaging, innovation, and design, San Pellegrino has
become a solid campaigner of innovative collaborations linked to fine
dining, tasting, and mixtures with foods. These creative combinations
include the “S Pellegrino Cooking Cup,” also known as “The World’s 50
Best Restaurants”. Such events are highly popular as they cast San
Pellegrino as an Italian style of living hence influence potential
customers to associate with the company’s products more strongly.The bottles’ packaging used by San Pellegrino has kept the original
references to its territory as well as its initial productions. The
company’s products in the market are either in glass or in PET. The
shape of the glass has stayed the same since 1899 hence making customers
to pick it out in sale outlets such as supermarkets easily. The bottle
contains a red star which serves as a mark of premium quality
characteristic of products exported from Italy between the 1800s and the
1900s. The neck of the bottle represents a Casino, the brand’s
foundation date and the company. Also, the bottle’s label comprises a
white and a blue mark which gives an impression of the Belle Epoque
style
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