The Creative Individual in a CompanyThe Arenas in Which People Are Creative at Work• Idea Creativity• Material Creativity• Organization Creativity• Relationship Creativity• Event Creativity• Inner…

The Creative Individual in a CompanyThe Arenas in Which People Are Creative at Work• Idea Creativity• Material Creativity• Organization Creativity• Relationship Creativity• Event Creativity• Inner Creativity• Spontaneous CreativityThe Creative Individual in a CompanyThree components of successful creativityin organizations:• Expertise• Motivation• Creative thinking skills

The Creative Process:-A five-stage approach encompasses the similarities across the seven previouslylisted views-• Preparation stage• Frustration stage• Incubation stage• Illumination stage• Elaboration stageThe Creative Blocks• “The rightanswer”• “That’s notlogical”• “Be practical”• “Follow the rules”• “Avoid ambiguity”“To err is wrong”“Play is frivolous”“That’s not my area”“Don’t be foolish”“I’m not creative”The Creative Blocks-These creative blocks originate from three sources in the realm of corporateentrepreneurship-• Employees impose the blocks on themselvesbased on their own perceptions• Fellow employees impose them on their coworkers• The workplace itself is a source of blocks

Creativity Techniques and Creative Quality:Three standards to consider when judging one’s creativity-• Overt benefit• Reason to believe• Dramatic differenceThe Entrepreneurial Personality:-Common Traits and Characteristics Associated with the Entrepreneurial IndividualDrive to AchieveInternal Locus of ControlCalculated Risk-takingTolerance of AmbiguityCommitment/Perseverance/DeterminationIndependenceSelf-confidence & OptimismTolerance for FailurePersistent Problem SolvingOpportunity OrientationIntegrity & ReliabilityHigh Energy LevelResourcefulnessCreativity & InnovativenessVisionTeam Building

Are Corporate Entrepreneurs Different?Corporate entrepreneurs:• Not necessarily the inventors of new products,services, or processes• Turn ideas or prototypes into profitable realities• Drivers behind the implementation of innovativeconcepts• Team builders• Ordinary people who do extraordinary thingsAre Corporate Entrepreneurs Different?Entrepreneurial action can be described best in termsof conceptualization and then implementation• Conceptualization  “dreaming”• Implementation  “doing”Corporate entrepreneurs must be well skilled in both of these dimensions

Categories of Entrepreneurs-Kao (1991) defines entrepreneurs in two categories: Creative or charismatic ConventionalMiner (1996) concludes that four different types ofentrepreneurs exist The Personal Achiever The Super-Salesperson The Real Manager The Expert Idea Generator© Laureate International Universities 2016Critical Roles in Corporate EntrepreneurshipIndividuals within a corporate entrepreneurshipenvironment must take on one or more ofthese roles on a regular basis: Initiator *Sponsor/Facilitator *Champion Innovation Midwife Supporter ReactorCritical Roles in Corporate EntrepreneurshipFifteen key roles that must be filled by the champion Researcher/analyzer Interpreter/strategist Visionary/inventory Catalyst or leader Endorser Team player Resource provider Problem solver Coordinator Negotiator Politician Change manager Missionary Opportunist Critic/judgeAre You a Corporate Entrepreneur?1.) Does your desire to make things work better occupy as much of yourtime as fulfilling your duty to maintain them the way they are?2.) Do you get excited about what you are doing at work?3.) Do you think about new business ideas while driving to work ortaking a shower?4.) Can you visualize concrete steps for action when you consider ways tomake a new idea happen?5.) Do you get in trouble from time to time for doing things that exceedyour authority?6.) Are you able to keep your ideas under cover, suppressing your urge totell everyone about them until you have tested them and developed a planfor implementation?Are You a Corporate Entrepreneur?7.) Have you successfully pushed through bleak times when somethingyou were working on looked as if it might fail?8.) Do you have a network of friends at work that you can count on forhelp?9.) Do you get easily annoyed by other’s incompetent attempts to executeparts of your ideas?10.) Can you consider trying to overcome a natural perfectionist tendencyto do all the work yourself and share the responsibility for your ideas witha team?11.) Would you be willing to give up some salary in exchange for thechance to try out your business idea if the rewards for success wereadequate?Reference• Morris, M., Kuratko, D., & Covin, J. (2011).Corporate entrepreneurship and innovation.Mason: South-Western Cengage Learning.
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