UNDERSTAND THE ROLE OF HOSPITALITY INDUSTRY

Assessment: The module will be assessed meeting all the LO as specified by the awarding body, Ed Excel.Please read the instructions carefully while addressing the…

Assessment: The module will be assessed meeting all the LO as specified by the awarding body, Ed Excel.Please read the instructions carefully while addressing the tasks specified. Contribution: 100 % of the module Outline Details: Assignment based on three tasksapprox. 4000 words. Details enclosed in the assignment brief. Teaching and Learning Activities​ The module tutor(s) will aim to combine lectures with tutorial activities. This environment will provide opportunities for the student to understand the course material through case study and text and to apply it in a practical way. The intent is to facilitate interactive class activities, and discussion about the significant role of research in a global and local business environment. 2.3 Teaching Ethos The college’s approach towards teaching and learning is simple and effective. The main aim of UKCBC is to assist learners in maximising their potential by ensuring that they are taught clearly and effectively. This will enable students to engage in the learning environment and promote success in both their academic studies and subsequent career. 2.3.1 Methods of Delivery: LECTURES: These will be developed around the key concepts as mentioned in the indicative course content and will use a range of live examples and cases from business practice to demonstrate the application of theoretical concepts. This method is primarily used to identify and explain key aspects of the subject so that learners can utilise their private study time more effectively. SEMINARS: These are in addition to the lectures. The seminars are designed to give learners the opportunity to test their understanding of the material covered in the lectures and private study with the help of reference books. This methodology usually carries a set of questions identified in advance. Seminars are interactive sessions led by the learners. This method of study gives the learner an excellent opportunity to clarify any points of difficulty with the tutor and simultaneously develop their oral communication skills. CASE STUDIES: An important learning methodology is the extensive use of case studies. They enable learners to apply the concepts that they learn in their subjects. The learners have to study the case, analyse the facts presented and arrive at conclusions and recommendations. This assists in the assessment of the learner’s ability to apply to the real world the tools and techniques of analysis which they have learnt. The case study serves as a supplement to the theoretical knowledge imparted through the course work. Plagiarism: Any act of plagiarism will be seriously dealt with according to the colleges and awarding bodies’ regulations. In this context the definition and scope of plagiarism are presented below: Plagiarism is presenting someone’s work as your own. It includes copying information directly from the web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework form another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the college procedure. (For further details please refer to the plagiarism policy and the student code of conduct.) Assessment: The module will be assessed meeting all the LO as specified by the awarding body, Ed Excel.Please read the instructions carefully while addressing the tasks specified. Contribution: 100% of the module Outline Details: Written reports, approx. 4000) words in total. Details enclosed in the assignment brief ASSESSEMENT Unit: 12 – Hospitality Provision in Travel & Tourism Sector Learning Hours: 63 Hours. Self-learning hours: 87 hours. Course: HND Travel & Tourism Mgmt – Level 4 CREDIT VALUE: 15 CREDITS Term: Winter Term Lecturer: Nikola Naumov Verifier: George Muwonge Learners Name Registration Number Learners Declaration: I certify that the work submitted for this unit is my own: Signed: Hand out Date: Submission Date: The Following Sections to be completed by the assessor: Center Name: UKCBC Center Number: Please note that the assessors signature below denotes conformation that he/she has in no way influenced the outcome of the assessment: Assessors Name: Nikola Naumov Assessors Signature: Has the unit been Internally Verified? Y/N Date of verification: Internal verifiers signature: Internal verifiers assignment brief: Due Dates Issue Date Due Task- 1 Deadline in the 18th or 19th week Due Task- 2 Due Task- 3 Due Task – 4 Unit Outcomes Outcome Evidence for the criteria to pass. Assessors decision Internal verification decision. (agree, disagree) TASK 1 The key objective of this task is to exhibit an understanding to the LO1. Using examples of at least two hospitality organisations of your choice, discuss the interrelationships between hospitality and wider travel and tourism businesses. Make sure that you provide a description of your chosen organisations, their business and products and services. Your assignment should be approx. 1000 words. L1 Understand the role of the hospitality industry within the travel and tourism sector P1.1 Discuss the interrelationships between hospitality and wider travel and tourism businesses P1.1 (P,M,D) P1.1 (P,M,D) Contextualised Feedback for Task 1 (reflecting 1.1, Pass Merit and Distinction.) IV comments towards Task 1 TASK 2 The key objective of this task is to exhibit an understanding to the LO2. To address LO2, you are required to analyse the implications of integration to the hospitality industry and discuss how integration has affected hospitality business (use example of chosen hospitality organisation to support your answer). Your task should be approx. 1000-1200 words. L2. Understand the impact of integration within the hospitality industry P2.1-Analyse the implications of integration to the hospitality industry P2.1 (P,M,D) P2.1 (P,M,D) P2.2-Discuss how integration has affected a hospitality business P2.2 (P,M,D) P2.2 (P,M,D) Contextualised Feedback for Task 2(reflecting 2.1, 2.2, Pass merit and distinction.) IV comments towards Task 2 TASK 3 The key objective of this task is to exhibit an understanding to the LO3. To address LO3, you are advised to develop a rationale for your chosen, clearly justifying decisions linked to target market and then develop a plan for a hospitality business which includes the operational requirements of the business’ organisational structure in relation to human resource allocation. Your report should be approx. 1000-1500 words. P3. Be able to plan the development of hospitality businesses P3.1 Develop a rationale for a selected project clearly justifying decisions linked to target market P3.1 (P,M,D) P3.1 (P,M,D) P3.2- Develop a plan for a hospitality business including the operational requirements of the business’ organisational structure in relation to human resource allocation P3.2 (P,M,D) P3.2 (P,M,D) Contextualised Feedback for Task 3(reflecting 3.1, 3.2, Pass merit and distinction.) IV comments towards Task 3 Merit grades awarded M1 M2 M3 P1 P2 P3 Distinction grades awarded D1 D2 D3 Resubmit : Any other comments Grade given by the Assessor: Pass Merit Distinction Assessors Signature: Date: IV Grading Check: Comments if any: Agree Disagree Modify grade to IV signature: Date: Students feedback: Student Signature: Date: I assure that this is my work. Any act of plagiarism will be seriously dealt with according to the colleges and awarding bodies’ regulations. In this context the definition and scope of plagiarism are presented below: Plagiarism is presenting someone’s work as your won. It includes copying information directly from the web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework form another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the college procedure. (For further details please refer to the plagiarism policy and the student code of conduct.) ASSIGNMENT TASK 1 to TASK 3: You are required to follow the instructions as specified towards each task and support with a research by using supportive materials like books, websites, etc., and give a feedback on the findings by relating your arguments to the relevant case studies as specified towards each task. TASK 1( due: ) The key objective of this task is to exhibit an understanding to the LO1. Using examples of at least two hospitality organisations of your choice, discuss the interrelationships between hospitality and wider travel and tourism businesses. Make sure that you provide a description of your chosen organisations, their business and products and services. Your assignment should be approx. 1000 words. LO1: UNDERSTAND THE ROLE OF THE HOSPITALITY INDUSTRY WITHIN THE TRAVEL AND TOURISM SECTOR P1.1 Discuss the interrelationships between hospitality and wider travel and tourism business. TASK 2 (due ) The key objective of this task is to exhibit an understanding to the LO2. To address LO2, you are required to analyse the implications of integration to the hospitality industry and discuss how integration has affected hospitality business (use example of chosen hospitality organisation to support your answer). Your task should be approx. 1000-1200 words. LO2 UNDERSTAND THE IMPACT OF INTEGRATION WITHIN THE HOSPITALITY INDUSTRY P2.1 Analyse the implications of integration to the hospitality industry P2.2 Discuss how integration has affected a hospitality business TASK 3 (due ) The key objective of this task is to exhibit an understanding to the LO3. To address LO3, you are advised to develop a rationale for your chosen, clearly justifying decisions linked to target market and then develop a plan for a hospitality business which includes the operational requirements of the business’ organisational structure in relation to human resource allocation. Your report should be approx. 1000-1500 words. LO 3 BE ABLE TO PLAN THE DEVELOPMENT OF HOSPITALITY BUSINESS 3.1 Develop a rationale for a selected project clearly justifying decisions linked to target market. 3.2 Develop a plan for hospitality business including the operational requirements of the business’ organisational structure in relation to human resource allocation. Additional instructions towards addressing 3.1 and 3.2 Stages of your hospitality project should be as follows: Stage 1 – Development: • Concept (what is the general idea, objectives, vision of your business – outline initial concept of your business) • Market Research

– importance, stages, areas and topics to be research, tolls and methods you would like to use, • Target market (evaluate segment using all basic segmentation criteria + any additional you may think of) • Location – be specific, justify your decision, • Scale (size, market), • Funding (investors, loans, own budget – be realistic) • Products and services – provide as many details as possible • Licensing (quality, signs, grading, categorisation, membership etc) Stage 2 – Design: • ambiance • culture • brand • Interior • exterior • functional areas, • customer flows • link to target market • customers with individual needs • sustainability Stage 3 – Operation: • Staffing by functional areas, • Specialist qualifications, • Staffing issues related to seasonality • Cultural diversity and ways to deal with conflicts • Recruitment policies and procedures • Compliance with legislation, • Promotional activities (offer promotional mix and justify), • Pricing (pricing strategies, justify) Assignment Guidelines: • Use a standard report structure, Word-process the report and use Times New Roman script of a proper font size 12. • Produce an academic report, detailing the above issues with a word limit as instructed. • Complete the title page and sign the statement of authenticity. • The Assignment sheet should be attached in the front. • Submit the document in a folder in the form of a file as well as a soft copy on the submission date. • It should be uploaded on E-Learning platform before the deadline • Assignments submitted after the deadline will not be accepted unless mitigating and may be entitled for a late fee. • Collusion and Plagiarism must be avoided. • Start each answer on a new page and pages should be numbered. Highlight each question clearly. • Include a Bibliography at the end of the assignment and use the Harvard referencing system. • All work should be comprehensively referenced and all sources must be fully acknowledged, such as books and journals, websites (include the date of visit), etc. • Try to give the page numbers, publishers’ details and the year of publication • In order to pass you need to address all the LO • In order to get a merit you need to achieve a pass and address the characteristics of M1, M2,M3 • In order to get a Distinction you need to achieve a pass and merit and successfully address the characteristics of D1, D2 and D3. Use a common format for the questions, for example: • Introduction (analyze the question.) • Underpinning Knowledge (write about the relevant theory/points) • Applied knowledge(Data Analysis) • Conclusions and Recommendations (summarizing the whole scenario keeping in view pass, merit, distinction criteria.) Plagiarism: Any act of plagiarism will be seriously dealt with according to the colleges and awarding bodies’ regulations. In this context the definition and scope of plagiarism are presented below: Plagiarism is presenting someone’s work as your won. It includes copying information directly from the web or books without referencing the material; submitting joint coursework as an individual effort; copying another student’s coursework; stealing coursework form another student and submitting it as your own work. Suspected plagiarism will be investigated and if found to have occurred will be dealt with according to the college procedure. (For further details please refer to the plagiarism policy and the student code of conduct.) 23 Student feedback form with the Assessment Grid indicating their pass, merit and distinction: Name: Registration Number: Unit: Hospitality Provision in the Travel and Tourism sector Outcomes/criteria: Indicative characteristics Possible evidence Contextualisation LO1 Understand the role of the hospitality industry within the travel and tourism sector LO2 Understand the impact of integration within the hospitality industry LO3 Be able to plan the development of hospitality businesses. As per the assessment criteria specified for pass Do Do Task 1 Task 2 Task 3 Addressing 1.1 as instructed and exhibit an understanding of the role of the hospitality industry within the travel and tourism sector Addressing 2.1 and 2.2 as instructed and exhibit an understanding of the impact of integration within the hospitality industry Addressing 3.1 and 3.2 as instructed and exhibit an understanding of the processes of planning and development of hospitality businesses. Merit Description: M. Identify and apply strategies to find appropriate solutions. Relevant theories and techniques have been applied. 2.1 and 2.2 To achieve M1, you will apply relevant theories to analyse the implications of integration to the hospitality industry (2.1) and discuss how has affected the hospitality business(2.2) M2. Select/ design and apply appropriate methods/ techniques. A range of methods and techniques has been applied. 1.1 To achieve M2, you will utilize suitable techniques to explore the relationship between hospitality and travel and tourism businesses (1.1) and also use of range of sources and information. A range of sources of information used. 1.1 M3. Present and communicate appropriate findings. Appropriate structure and approach has been used. All tasks To achieve M3, the work you present should be appropriately structured and technical language should accurately be used across the tasks 1 to 3 addressing the Learning outcomes as specified. Technical language accurately used. All tasks Distinction Description: D1. Use critical reflection to evaluate own work and justify valid conclusion. Synthesis has been used to generate and justify valid conclusions 1.1 and 2.1 To achieve D1, you will demonstrate an ability to generate and justify valid conclusions (1.1, 2.1) regarding the relationships between travel, tourism and hospitality and the role of integration within hospitality business. D2. Take responsibility for managing and organizing activities. Autonomy/independence demonstrated 3.1 To achieve D2, you will demonstrate a level of autonomy/independence in planning your project (3.1) and exhibit a detailed plan about how substantial activities or investigations have been planned, managed and organized (3.1 and 3.2). Substantial activities/projects or investigations have been planned, managed and organized. 3.2 D3. Demonstrate convergent, lateral and creative thinking Ideas generate and decisions taken 3.1 To achieve D3, you should exhibit your project rationale (3.1) and demonstrate a capacity for innovation and creative thought (3.1 and 3.2). Capacity for innovation and creative thought has been used. 3.1 & 3.2 23
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