With respect to the Zappos case: Which one (or two) of the 10 core values do you believe training and development can influence the most? Why?Noe, R. A. (2019). Employee training & development(8th ed.). S.l.: MCGRAW-HILL EDUCATION.
see the book text : case
Zappos: Facing Competitive Challenges
Zappos, based in Las Vegas, is an online retailer. Its initial goal has been to be the best Web site for buy- ing shoes, offering a wide variety of brands, styles, colors, sizes, and widths. The zappos.com brand has grown to offer shoes, handbags, eyewear, watches, and accessories for online purchases. Zappos’s vision is that in the future online sales will account for 30 percent of all retail sales in the U.S. and Zappos will be the company with the best service and selection. Asa result, Zappos believes it can become the online service leader, drawing customers and expanding into selling other products. Zappos believes that the speed at which a customer receives an online purchase plays a critical role in how that customer thinks about shopping online again in the future, so it is focusing on making sure the items get delivered to customers as quickly as possible.
Zappos CEO Tony Hersh has shaped the company’s culture, brand, and business strategy around 10 core values. They are:
Deliver WOW through Service
Embrace and Drive Change
Create Fun and a Little Weirdness Be Adventurous, Creative, and Open-Minded Pursue Growth and Learning Build Open and Honest Relationships with Communication
Build a positive team and Family Spirit Do More with Less Be Passionate and Determined Be Humble
Deliver WOW through Service means that call center employees need to provide excellent customer ser- vice. Call center employees encourage callers to order more than one size or color because of shipping and return shipping is free. They are also encouraged to use their imaginations to meet customer needs.
Zappos’s employment practices help to perpetuate their company culture. For example, the HR team uses unusual interview questions, such as “How weird are you?” and “What’s your theme song?” to find employees who are creative and have strong individual- quality. Zappos provides free lunch in the cafeteria
Chapter 1 Introduction to Employee Training and Development 47
(cold cuts) and a full-time life coach (employees have to sit on a red velvet throne to complain). M an- agers are encouraged to spend time with employees outside of the office, and any employee can reward another employee a $50 dollar bonus for good per- performance. Most employees at Zappos are hourly. All new hires complete four weeks of training, including two weeks working the phones. New recruits are offered $2,000 to leave the company during training to weed out individuals who will not be happy work- ing at the company.
Due to a downturn in sales, Zappos was forced to cut costs, including laying off 124 employees. He has handled the downsizing in a positive way. Laid-off employees with less than two years of service were
paid through the end of the year. Everyone received six months of paid health coverage. Zappos also allowed laid-off employees to keep their 40 percent employee discount through Christmas.
What challenges Is Zappos facing that may derail its attempt to be the best online retailer? How can training and development help Zappos meet these challenges? Do you think that employees at Zappos have high levels of engagement? Why? Which of Zappos’s 10 core values do you believe training and development can influence the most? The least? Why?
Source: Based on Web site for Zappos, www.za p pos.com:
J. O’Brien, “Zappos Knows How to Kick It,” Fortune (February 2, 2009): 55-66.
Global exchange is one of the main thrusts in this day and age economy. The greater part of the worldwide superpowers, for example, America and China depend vigorously on exchange for financial development. Without it the consistent development of assembling yield we have seen in numerous nations the most recent few decades would stop. Exchange is urgent in numerous areas of the Economy and gives a large number of occupations all through the world to little and huge organizations who depend on the exportation of their items so as to flourish. Be that as it may, makers are by all account not the only ones who profit in terms of professional career. Outside challenge diminishes costs for shoppers and gives the individuals a more extensive assortment of items and administrations to look over. Because of the ascent of globalization and industrialization in the ongoing decades, there has been a flood in worldwide exchange. The quantity of global organizations has expanded ten times since individuals are presently increasingly mindful of the various items being offered around the market. This has brought about noteworthy monetary advancement around the world. By selling administers, organizations have had the option to accomplish unanticipated degrees of development, that would have been difficult to reach, had they just been selling locally. The development that can be seen not just advantages the nations and the organizations that share, yet in addition the individuals they utilize. Because of the expansion sought after of an item that is being sold abroad, organizations contract more laborers. By giving more employments the monetary solidness of a nation is improved, making a superior way of life Nations gain monetarily by exchanging. For what reason would a nation produce something when it could be gained at a lower cost elsewhere? Because of their geological and innovative contrasts, nations center around creating in their subject matter. A few nations are more effective at creating certain items than different nations and in these situations, exchange assumes a vital job. An extraordinary model is Saudi Arabia, who leads in the generation of oil, representing 17% of the world’s fares, yet does not have the atmosphere to create oranges. Without worldwide exchange, Saudi Arabians would be not able to gain their oranges from Brazil, whose atmosphere is perfect for orange development. Through exchange, nations approach remote assets they can’t create, for example, certain characteristic assets, and horticultural produces. As such, worldwide exchanges make assets accessible that couldn’t be locally delivered. Be that as it may, not everything about exchange is helpful. Albeit universal exchange is a significant piece of the present economy, it likewise has its issues. From swapping scale vacillations, to residential market disturbance, exchange rebelliously has its drawbacks. The importation of remote products can undoubtedly destabilize local markets by offering less expensive merchandise. A case of this is China, whose assembling capacities permit them to deliver things for significantly less cash than the U.S. An organization that solitary sells locally, would be not able to contend with an outside nation that can deliver similar merchandise at a lower cost. While this may appear to be out of line to household makers, the intensity of outside business sectors boosts productivity, in this manner making progressively clever firms. The professionals of global exchange vigorously exceed the cons. It is protected to state that exchange gives the establishment to universal development, and has helped enormous, just as rising economies accomplish maintainable development. Exchange improves monetary execution, however more significantly, it instigates showcase intensity. I accept universal exchange is a pivotal segment in the present economy not just because of the productivity it supports in the business sectors, yet in addition as a result of the development of work and financial yield it produces.>GET ANSWER Let’s block ads! (Why?)